Privacy Policy

U.S. All Star Federation, Inc.

Last Updated: 12.1.2024

PLEASE READ THIS PRIVACY POLICY CAREFULLY TO UNDERSTAND HOW WE TREAT

YOUR PERSONAL INFORMATION AND WHAT CHOICES AND RIGHTS YOU HAVE IN THIS

REGARD. IF YOU DO NOT AGREE WITH THIS POLICY AND OUR TERMS AND

CONDITIONS, YOU SHOULD NOT ACCESS OR USE OUR SITES OR ENGAGE IN

COMMUNICATIONS WITH US CONCERNING OUR SERVICES.

OUR SITES ARE INTENDED FOR USERS LOCATED IN THE UNITED STATES AND ARE NOT

INTENDED FOR USERS LOCATED IN OTHER COUNTRIES, INCLUDING THE EUROPEAN

UNION AND THE EUROPEAN ECONOMIC AREA.

1. INTRODUCTION AND PURPOSE

U.S. All Star Federation (also referred to herein as “USASF”, “we”, “us”, and “our”) is committed to

protecting the privacy and security of the personal information we collect, use, share, and otherwise process

as part of our business.

This Privacy Policy (the “Policy”) describes how USASF processes and uses the personal information that

we collect through:

• Our “Sites” which refers to our website, https://www.usasf.net/, as well as any other websites,

platforms, or online solutions, media, features, subdomains, content, and/or functionality made

available by us containing a link to this Privacy Policy.

• Our “Services” which refers to the products available on or through the Sites and any other services

available via the Sites. Our general interactions with you, including, when you request information

or make general inquiries to us, request or receive our marketing information, or engage with us

through our social media pages.

This Privacy Policy is incorporated into our Terms and Conditions. By using our Sites or Services, you

hereby acknowledge and agree to this Privacy Policy and our Terms and Conditions.

2. INFORMATION WE MAY COLLECT

We may collect and process the following types of personal information from you for the purposes listed

below. The information we collect depends upon things such as the nature of our relationship, the method

you communicate with us, the Services you use, and the purpose for your interaction with us.

We collect information about you from various sources and in various ways when you use our Sites, and

Services, including information you provide directly, information collected automatically, information from

third-party data sources, and data we infer or generate from other data.

• Contact Information: When you visit the Sites, sign up for our newsletter or mailing list, contact

us via the Contact Us form on the Sites, request or use our Services, submit a comment, question

or review, or otherwise provide us your personal information, we may collect your first and last

name, date of birth, address, telephone number, email address, or other contact details in connection

with our Services or to respond to your request or inquiry.

• Account Information: Some information is required to create an account on our Sites, such as

your name, email address, username, and password. You may also choose to share additional

information with us, such as your zip code, age, expected year of graduation, and major.

• Transaction Information: This may include information about your purchase of products,

payment information, and billing and shipping addresses. We do not store your payment

information, but our payment processor may store such payment information subject to their own

privacy policies and terms.

• Device and Usage Information: When you visit the Sites, view or search content, create or log

into your account, or use our Services, we and other third parties may automatically collect certain

usage or network activity information from your browser, mobile device, computer, tablet, or other

devices or browsers you use, which includes the date and time of your visit, your Internet Protocol

(IP) address, unique device identifier, domain server, your browser type, operating system, the

referring web page, access time, cookies, and data about which pages you visit. We may also collect

information regarding your interactions with the Services or our advertising.

• Cookies and Similar Technologies: We use cookies, pixels, and similar tracking technologies as

described in the “Cookies and Similar Technologies” section of this Policy. If you choose to disable

cookies and similar technologies, some areas and features of the Sites or Services may not work

properly. Please see our “Cookies and Similar Technologies” section to learn about the types of

cookies we use, how we use them, and your choices for cookies.

• Geolocation Information: This may include the IP address or other location information

transmitted by a mobile or other device (depending upon your settings) when you interact with the

Sites or otherwise use the Services.

• Social Media Information: If you engage with us on third-party social media platforms, such as

Facebook, Instagram, YouTube, or TikTok, we may collect and aggregate the personal information

through your engagement with us, including all content, messages, and information that you

provide to us and that you make publicly available on the profile through which you submitted such

information to us.

• Communications Data: If you contribute to the Sites, provide us with feedback, ask us questions,

or otherwise communicate with us, in addition to your Contact Information, we may collect the

subject matter of your message, any comments, content, or other information that you choose to

provide, and other information needed to respond to your communication. If you receive email

communications from us, we may use certain tools to capture data related to if/when you open our

message and if/when you click on any links or banners it contains.

• Video Viewing Information: We may collect information about videos that you view or stream on

the Sites as well as the accounts that you link together with our Services, including social media

accounts. Please see the “Visual Materials and Consent to Collect, Use, and Disclose Video

Viewing History” section of this Policy for additional information.

• Other information that you voluntarily share with us to facilitate use of the Sites or our Services

which is not specifically listed here. We will use such information in accordance with this Policy,

as otherwise disclosed at the time of collection, in accordance with our applicable agreement with

you, or to the extent necessary for providing the Sites or our Services.

In addition to the information that we collect from you directly, we may also receive information about you

from other sources, including third parties, business partners, advertising partners, or publicly available

sources as permitted by law.

We may also collect, use and share “Aggregated Data” such as statistical or demographic data for any

purpose. Aggregated Data may be derived from your Personal Information, but once in aggregated form it

will not constitute Personal Information for the purposes of applicable laws as this data does not directly or

indirectly reveal your identity.

When you are asked to provide your information, you may choose not to provide us with your information

or otherwise decline or use browser or device controls to prevent certain types of data collection. However,

in some cases, if you choose not to provide information that is necessary, you may not be able to access

portions of the Sites, or some Services or features may not be available or fully functional.

3. HOW WE MAY USE YOUR INFORMATION

We may use the information described above, including any personal information, in connection with the

following business or commercial purposes or otherwise to the extent permitted by law:

• Providing Our Products and Services To You: We use your information to provide our

products and Services, which includes making our Sites, Services, and our content

available to you; to serve you the content and functionality you request; to provide and

deliver products, including fulfilling your order, troubleshooting, and personalizing our

Services; to offer you goods and services which may be of benefit to you; to communicate

about our Services and respond to your feedback, requests, questions, or inquiries; to

enhance your experience and provide you with a more personal and interactive experience;

to improve and develop existing and new Services, including evaluations of functionality

and features and recognizing your devices and remembering your preferences and

interactions; to ensure the privacy and security of our Sites and Services.

• Operating Our Business: We use your information to operate our business, such as to

create new products or services; to conduct data analytics; to obtain professional advice; to

mitigate risks to the privacy and security of our Sites, Services, and operations, including

fraud or phishing detection; to maintain our databases and back-ups; to enforce our Terms

and Conditions; to comply with any contractual obligations; to better understand our

customers and visitors to our Sites; to manage our relationships with you; to comply with

your instructions or requests; and to otherwise facilitate the operation of our Services.

• Communicating With You: We use your information to communicate with you, such as

to contact you directly by mail, telephone, email, SMS, or other electronic messaging

service in order to respond and provide the appropriate assistance and response to you; to

extend offers of goods and services or information that may be of interest to you; to keep

records of our communications with you; to determine user interests; for usage analytics

purposes; and to administer a promotion, survey, or other customer engagement features.

You may unsubscribe from certain communications at any time. Please see the “Your

Rights and Choices Regarding Your Personal Information” Section of this Policy for more

information.

• Marketing and Advertising: We use your information to tailor our products and Services

so that they are more relevant to you; to understand your preferences and provide and

improve support related to our product and service offerings, including targeted offers and

advertising through the Sites, on third-party sites, and via other communication mediums;

to advertise our products and Services; to assess the success of our marketing campaigns

and enhance our marketing efforts; to inform you of new products and Services; to run

contests and promotions; and to conduct research and analysis for marketing, business, and

other operational purposes.

• Fraud, Security, Legal Enforcement and Compliance: We use your information to

protect the security and integrity of our business, the Sites and our Services, such as to

enforce our agreements with you; to comply with federal, state, or local laws; to comply

with a civil, criminal, or regulatory inquiry, investigation, subpoena, or summons; to

cooperate with law enforcement agencies concerning conduct or activity that we may

believe violates applicable law; and to establish, exercise, defend legal rights or claims,

whether in court, administrative, or other proceedings.

We may also use your information to accomplish any other purpose related to and/or ancillary to any of the

purposes described in this Policy, for which your personal information was provided to us, or for which we

have a legal basis under applicable law. We may combine personal information about you with other

information we have acquired from third parties in accordance with applicable law and will treat the

combined information as personal information under this Policy.

4. HOW WE MAY DISCLOSE YOUR INFORMATION

We may disclose or share your personal information described above with third parties. Specifically, we

may share your personal information with our third-party service providers and other third-parties who

perform a variety of functions on our behalf or at your direction for the purposes described in this Policy.

This includes, but is not limited to, development, administration, and maintenance of the Sites; support our

provision of Services requested by you; provide technical support; sending marketing, promotions, and

communications to you about our Services; provide payment processing; enhance the security of our Sites;

marketing or advertising services; and assisting with other legitimate purposes permitted by law.

We may also disclose the personal information we collect to our analytics vendors and partners, including

social media companies such as Facebook, to develop aggregate analytics and business intelligence for our

advertising and marketing purposes. For example, we use personal information to create custom audiences

and measure the success of promotions.

When you watch videos on the Sites, you agree that we may disclose your video viewing to or obtain

information about your video viewing from analytics service providers, advertising partners, and social

media platforms.

• Acquisition and Similar Transactions: If we sell, transfer, or otherwise share some or all

of our assets in connection with a merger, reorganization, liquidation, dissolution,

bankruptcy, or sale of assets, we may disclose your personal information as a part of the

assets transferred as a result of the transaction. For example, if another company acquires

us, we will share your personal information with that company.

• In Response to Legal Process or Defending Legal Claims: We may disclose personal

information as required by law, court orders, subpoena, or other legal process or if we

reasonably believe such action is necessary to comply with the laws.

• Professional Advisors: We may share your personal information with our attorneys,

accountants, and/or other fiduciaries and consultants that need access to your information

to provide operational or other support on our behalf.

• With Your Consent or at Your Direction: We may ask, from time to time, if you would

like us to share your personal information with other unaffiliated third parties who are not

described elsewhere in this Policy. We may disclose your information in this context with

your permission or upon your direction.

• Third Parties: We may provide personal information about you to third parties that may

offer services specifically requested by you.

• Deidentified or Aggregated Data: We may share aggregated information, and information

that does not identify any specific individual, such as groupings of demographic data and

customer preferences, (i) for compliance with reporting obligations; (ii) for business or

marketing purposes; and (iii) to assist us and others in understanding our users’ interests,

habits, and usage patterns for certain programs, content, services, marketing, and/or

functionality.

5. COOKIES AND SIMILAR TECHNOLOGIES

A “cookie” is a small file created by a web server that can be stored on your device (if you allow) for use

either during a particular browsing session (a “session” cookie) or a future browsing session (a “persistent”

or “permanent” cookie). “Session” cookies are temporarily stored on your device and only last until they

expire at the end of your browsing session. “Persistent” or “permanent” cookies remain stored on your

device until they expire or are deleted by you. Local stored objects (or “flash” cookies) are used to collect

and store information about your preferences and navigation to, from, and on a website. First-party cookies

are set by the website you are visiting, and they can only be read by that site. Third-party cookies are set by

a party other than that website.

Other Similar Technologies

In addition to cookies, there are other automatic data collection and tracking technologies, such as Internet

tags, web beacons, pixels (clear gifs, pixel tags, and single-pixel gifs), and navigational data collection (log

files, server logs, etc.) that we may use to collect data as you navigate through and interact with a website.

For example, pixels are small images on a web page or in an email that collect information about your

browser or device and can set cookies. Web beacons are tiny graphics with unique identifiers that are used

to understand browsing activity. UTM codes are strings that can appear in a URL when you move from one

web page or website to another. The string can represent information about your browsing, such as which

advertisement, page, or publisher sent you to the receiving website. By using our Sites or Services you

consent to our use of these technologies to collect and share your information.

What Cookies and Similar Technologies Do We Use and Why Do We Use Them?

We use certain cookies and similar technologies to operate the Sites, to measure and track how you interact

with the Sites, to enable certain functions on the Sites, to ensure the privacy and security of our Sites, to

enhance your experience and provide you with a more personal and interactive experience, to market to

you, to track ad-driven activity, to perform usage analytics, and to otherwise tailor our communications to

you.

After visiting our Sites, you may see information about our Services on unrelated websites. This may occur

as a result of a placement of a cookie or other tracking technology from your past browsing. For example,

our advertisers may display targeted advertisements when you visit third-party websites or social networks

based on your previous interactions with our Sites as tracked by cookies and similar technologies. This

process also helps us understand the effectiveness of our content and marketing efforts.

The cookies and similar technologies used on the Sites may include the following:

Essential: Essential cookies are necessary for basic features and functionality of the Sites. Without

these essential cookies, the Sites will not perform properly, and we may not be able to provide you with

certain Services you have asked for, provide access to secure areas, and choices you have made for better

functionality cannot be provided.

Functionality: Functionality cookies help us customize content on the Sites based on your

preferences. We use functionality cookies to remember choices you’ve made or information you’ve

provided, such as your username or the region you are in. This allows us to tailor your experience on the

Sites to your preferences. For example, authentication cookies are functionality cookies that are used for

the duration of a session (or persistent, if you agree to the “remember me” function) to allow users to

authenticate themselves on subsequent visits or gain access to authorized content across pages on the Sites.

Analytics and Performance: We use analytics and performance cookies to collect information

about how you use the Sites, including which pages you go to most often and if users receive error messages

from certain pages in order to help us fix technical issues or errors and highlight areas where we can improve

the Sites. We also use these cookies to detect the most searched for words in search engines that lead to the

Sites. These cookies are not used to target you with online marketing and advertising. You may also

encounter third-party analytics and performance cookies on our Sites which may gather browsing activity

(such as information you have entered or choices you have made) across numerous websites that you visit

and across numerous browsing sessions. These cookies also help improve how our Sites functions and

performs, customizes your interaction with our Sites, and helps provide more relevant messaging and

marketing communications to you.

Advertising: Advertising cookies and other similar technologies are used by us to enable us to

understand your interests and tailor marketing to you and your interests and provide you with a more

personalized service. These cookies remember that you visited our Sites, and we may share this information

with third-parties, such as advertising platforms, so that we can show you relevant offers and direct

personalized advertising to you. We may also use these cookies to target and re-target visitors to our Sites

with digital advertising that is most relevant to the user. These cookies are also used to limit the number of

times you see an advertisement or particular content, as well as help measure the effectiveness of an

advertising or marketing campaign.

We do not control third parties’ collection or use of your information to serve interest-based

advertising. However, these third parties may provide you with ways to choose not to have your information

collected or used in this way. You can read more about how companies use cookies to conduct targeted or

retargeted advertising, and ways to opt-out of receiving targeted ads from members of the National

Advertising Initiative (“NAI”) on its website at: www.networkadvertising.org.

Social Media: Finally, Social and Content cookies are placed by many social media plugins (for

example the Facebook ‘like’ button), and other tools meant to provide or improve the content on a website

(for example, services that allow the playing of video files, or that create comments sections). We integrate

these modules into our Sites to improve the experience of browsing and interacting with our Sites. Please

note that some of these third-party services place cookies that are also used for things like behavioral

advertising, analytics, and/or market research. If you would like more detailed information about first party

and third-party cookies in use on or related to the Website, please contact us. You may also learn more about

internet advertising practices and related consumer resources at http://www.aboutads.info/consumers/.

We may also use third-party digital tracking technologies and receive data from such technologies

including, but not limited to, the following:

Google Analytics. We use Google Analytics to collect and process statistical data about the number

of people using the Sites and to better understand how they find and use the Sites. The data collected

includes data related to your device/browser, your IP address, and on-site activities, such as what pages

were visited or how often, and to measure and report statistics about user interactions. The information

stored is reduced to a random identifier. Any data collected is used in accordance with this Policy and

Google’s privacy policy. You may learn more about Google Analytics by visiting:

https://www.google.com/policies/privacy/partners/ and

https://support.google.com/analytics/answer/6004245.

You can learn more about Google’s restrictions on data use by visiting the Google Privacy Policy

located at: https://www.google.com/policies/privacy. To opt-out of Google Analytics, visit

https://tools.google.com/dlpage/gaoptout and install the opt-out browser add-on feature. For more details,

visit the “Google Analytics opt-out browser add-on” page located at

https://support.google.com/analytics/answer/181881?hl=en.

Google Tag Manager. We may use Google Tag Manager, which allows marketed website tags to

be managed using an interface. The tool itself (which implements the tags) does not use cookies and does

not register identifiable data. The tool causes other tags to be activated which may, for their part, register

personal information under certain circumstances. Google Tag Manager does not access this information.

Google Tag Manager is subject to the Google Privacy Policy located at:

https://www.google.com/intl/en/policies/privacy.

Google Marketing. We use Google’s marketing technologies (DoubleClick) to track user activity

and to serve personalized advertisements. Your browser is assigned a pseudonymous ID, which is used to

track the ads that have been served to your browser and to identify those on which you’ve clicked. The

cookies enable Google and its partners to select and display ads based on your browsing behavior. For more

information on how Google uses this information, you can visit

https://policies.google.com/technologies/ads and

https://support.google.com/displayvideo/answer/7621162. To block certain ads served by Google, please

visit https://support.google.com/ads/answer/2662922 and https://adssettings.google.com.

Facebook. We use Facebook’s technologies to serve relevant advertisements and to track Facebook

ad-driven visitor activity. Facebook Connect also gives you the option to post information about your

activities to your profile page to share with others within your network by using a single sign-in service to

authenticate your identity. You may learn more about Facebook’s policies by visiting

https://www.facebook.com/policy.php, and you can also find instructions for opting out of receiving

advertisements via that page.

LinkedIn Pixel. We may use LinkedIn Marketing Solutions Pixel (also known as the LinkedIn

InsightTag) which is a snippet of Javascript code implemented on our website to track page views and

conversions and to provide insight into post-click and view-through conversions of our ad campaigns on

LinkedIn. LinkedIn collects information relating to your visit to our website, including referring address,

IP address, device, and browser characteristics. LinkedIn does not share this information with us and only

provides us with aggregated reports and alerts about the website visitors and ad performance. However,

LinkedIn may use this information to serve you ads elsewhere. For more information on how LinkedIn uses

this information, see their privacy notice. LinkedIn members can control the use of their information for

advertising purposes through their LinkedIn account settings.

Meta Pixel. We may use Meta Pixel to customize and display advertisements only to Facebook

users who have shown an interest in our Sites or who have specific characteristics (e.g., certain

demographics or interests in certain topics or products determined by websites visited) that we submit to

Facebook. The use of Meta Pixel helps ensure that our advertisements are in line with the potential interests

of users and do not have a nuisance effect. Meta Pixel also allows us to track the effectiveness of Facebook

advertisements for statistical and market research purposes by seeing whether uses have been redirected to

our Sites after clicking on a Facebook advertisement. The Meta Pixel is directly integrated into our Sites

by Meta and can store a cookie on your device. The information collected about you is anonymous for us.

However, the information collected via the Meta Pixel, on the Sites as well as other websites on which Meta

Pixel is installed, is also stored and processed by Meta. Meta may link this information to your Facebook

account and also use it for its own promotional purposes in accordance with Facebook’s Data Usage Policy.

YouTube Services. We may use tracking technologies provided by YouTube as part of our Services

and/or embed YouTube videos on our website. These tracking technologies enable us to understand and

improve our marketing efforts, track the performance of any video content we have, and provide you with

a more personalized experience. With respect to YouTube videos embedded on our website, no data about

you will be transferred to YouTube if you do not play the videos. YouTube may collect information relating

to your visit to our website, including the referring IP address, device, and pages you accessed on our

website. Additional information on the purpose and scope of data collection and processing by YouTube

can be found in YouTube/Google’s Privacy Policy: https://policies.google.com/privacy?hl=en&gl=de. By

viewing any videos embedded on our website or as part of our Services, you consent to the disclosure of

information to YouTube through its tracking technologies.

To understand more about Facebook advertising please visit: https://www.facebook.com/about/ads.

You may deactivate Meta Pixel via the Cookie Settings on Facebook. The Settings are located at the bottom

of the main page for logged in users at: https://www.facebook.com/settings/?tab=ads#.

How Do Our Advertising and Marketing Partners Use Cookies for Interest-Based

Advertising?

We may allow other parties to use cookies, web beacons, pixels, embedded scripts and other tracking

technologies to automatically collect information about your use of the Sites, including your IP address,

web browser, pages viewed, time spent on pages, links clicked, conversion information, and other device

information. We may also engage other parties to serve advertisements on our behalf across the Internet

and to provide analytics about the use of the Sites. This information may be used by us and others, among

other things, to analyze and track data, determine the popularity of certain content, deliver advertising

targeted to your interests and to better understand the usage and visitation of the Sites and other sites tracked

by these other parties. These and other parties may collect information about your online activities over

time and across different websites when you use the Sites.

We serve ads on and through another party’s services, such as Facebook and Google, that are targeted to

reach people, or people similar to people, who have visited the Sites or are identified in one or more of our

databases (“Matched Ads”). This is done by us uploading a customer list to the other party’s service or

incorporating a pixel from the other party’s service on the Sites, and the other party’s service matching

common factors between our data and their data.

We may use third parties such as advertising networks and other content providers to serve targeted ads on

the Sites and on other websites like social media sites (e.g. LinkedIn). This practice is referred to as interestbased

advertising. These advertising networks and/or content providers may use cookies and similar

tracking technologies such as pixels to uniquely distinguish you, your web browser, or your device and

report certain information about your visits to our the Sites and other websites (e.g., web pages you visit

and your response to ads) in order to measure the effectiveness of our marketing campaigns and to deliver

ads that are more relevant to you, both on and off the Sites and across your devices, including on social

media sites. This information may also be used to evaluate our online advertising campaigns.

Some third parties may use data collection technologies to collect information from the Sites and combine

it with other information they have collected relating to your web browser’s activities across their network

of websites, where permitted. We do not control these third parties’ technologies or how they may be used.

If you have questions about targeted content, you should contact the responsible party directly or consult

their privacy policies.

This Privacy Policy does not apply to, and we are not responsible for, other party’s cookies or other tracking

technologies. We encourage you to check the privacy policies of advertisers and/or ad services to learn

more about their privacy practices.

How Can You Opt-Out from Interest-Based Advertising?

There are a variety of methods available to you to opt-out of certain third-party tracking technologies,

including using tools provided within your device, browser, or the settings menu within a mobile application

which may include an option that allows you to refuse the placement of certain tracking technologies. Some

advertising networks we may use for these purposes may be members of the Digital Advertising Alliance

(“DAA”) or the Network Advertising Initiative (“NAI”). Please visit the websites below to learn more

about interest-based advertising and to opt out of receiving personalized advertising or content from

participating third-party advertising companies:

Digital Advertising Alliance: https://optout.aboutads.info/?lang=EN&c=2#!%2F

National Advertising Initiative: https://optout.networkadvertising.org/?c=1#!%2F

Please note that if you opt-out, you may still receive online advertising from us, but it will not be

tailored to your interests based on online behavioral information about you. To successfully opt-out, you

must have cookies enabled in your web browser (see your browser’s instructions for information on cookies

and how to enable them). Your opt-out only applies to the web browser you use, so you must opt-out of

each web browser on each computer you use. Once you opt-out, if you delete your browser’s saved cookies,

you will need to opt-out again.

Other Third-Party Technologies

Some third parties may use data collection technologies to collect information about you when you browse

the Internet. We do not control these third parties’ technologies or how they may be used. If you have

questions about targeted content, you should contact the responsible party directly or consult their privacy

policies.

Choices About Cookies

Most web browsers are set by default to accept cookies. If you do not wish to receive cookies, you may set

your browser to refuse all or some types of cookies or to alert you when cookies are being stored. These

settings may affect your enjoyment of the Sites’ functionality. Adjusting the cookie settings may not fully

delete all of the cookies that have already been created. To delete them, you should review your web browser

settings after you have changed your cookie settings.

The links below provide additional information about how to disable cookies or manage the cookie

settings. PLEASE NOTE: These third-party links are provided for your convenience, and we may not

actively monitor the content of these links.

Google Chrome: https://support.google.com/chrome/answer/95647?hl=en

Firefox: https://support.mozilla.org/en-US/kb/enable-and-disable-cookies-websitepreferences

Internet Explorer: http://windows.microsoft.com/en-GB/windows-vista/Block-or-allow-cookies

Safari: https://support.apple.com/guide/safari/manage-cookies-and-website-datasfri11471/

mac and https://support.apple.com/en-us/HT201265

For more information on how to modify your browser settings to block or filter cookies, visit

http://www.aboutcookies.org/. You may learn more about internet advertising practices and related

consumer resources at https://youradchoices.com/control, https://thenai.org/about-online-advertising/faq,

and http://www.networkadvertising.org/choices.

6. CHATBOT TECHNOLOGY

We may use chatbots to help provide customer service and support, including through the use of a virtual

assistant. A chatbot is a software application that mimics human conversations in text or voice interactions

on our Sites. It enables the communication between a human and a machine, which can take the form of

messages or voice commands. The chatbot is designed to work without the assistance of a human operator

and is designed to respond to questions posed to it in natural language as if it were a real person using a

combination of pre-programmed scripts and machine learning algorithms. While a chatbot aims to offer

accurate and helpful responses, its information may not always be exhaustive, up-to-date, or tailored to

individual circumstances. If you use a chatbot on our Sites, we will collect any personal information you

provide to us. We will also create and store a transcript of your chat interaction with us which will be shared

and stored with our third-party service provider for the chatbot service. We use these transcripts for quality

control, customer service, fraud prevention, and security. We do not assume any liability for actions taken

based on the chatbot’s responses. By using our Sites or Services and our chatbot, you acknowledge and

agree to these terms.

7. VISUAL MATERIALS AND CONSENT TO COLLECT, USE, AND DISCLOSE VIDEO

VIEWING HISTORY

The Sites may display live or prerecorded videos or similar audio-visual materials (“Videos”). We are not

in the business of delivering audiovisual materials. Rather, the display and use of Videos on the Sites is

incidental to our business and merely a peripheral part of our marketing strategy. The provision of Videos

on our Sites is not an admission by USASF and it shall not otherwise be interpreted, in any form or manner,

to mean that USASF is a “video tape service provider” for purposes of the Video Privacy Protection Act

(codified as amended at 18 U.S. Code § 2710) (the “VPPA”) or that USASF is otherwise subject to the

VPPA.

We may collect personal information with respect to you viewing, streaming, or otherwise accessing such

Videos and we may disclose such personal information regarding your video-viewing history on the Sites

to third parties through the use of cookies, pixels, or other tracking technologies, such as Facebook, to

facilitate or assist with our marketing and advertising campaigns. By viewing, streaming, or otherwise

accessing Videos on the Sites, you hereby acknowledge, agree, and consent to our collection, use, and

disclosure of such personal information regarding your video-viewing history on the Sites.

By viewing, streaming, or otherwise accessing Videos on the Sites, you hereby acknowledge, agree, and

consent to our collection, use, and disclosure of such personal information regarding your video-viewing

history on the Sites.

Withdrawal of Consent. You acknowledge and agree that you may prevent us from collecting and disclosing

personal information from you with respect to your viewing, streaming, or otherwise accessing Videos on

the Sites: (i) by changing your browser settings in accordance with the instructions set forth in our Privacy

Policy or (ii) by adjusting your privacy settings in our cookie management tool. These options will prevent

the deployment of cookies and similar online tracking technologies that are used to collect, process, and

disclose your personal information in connection with the Videos.

8. RETENTION OF PERSONAL INFORMATION

We retain and use your personal information for as long as is necessary to fulfill the purposes for which it

was collected, to comply with our business requirements and legal obligations, to resolve disputes, to

protect our assets, to provide our services, and to enforce our agreements.

We take reasonable steps to delete the personal information we collect when: (1) we have a legal obligation

to do so; (2) we no longer have a purpose for retaining the information; or (3) if you ask us to delete your

personal information unless we determine that doing so would violate our existing, legitimate, legal,

regulatory, dispute resolution, contractual, or similar obligations. We may also delete your information if

we believe it is incomplete, inaccurate, or that our continued storage of it is contrary to our objectives or

legal obligations. When we delete data, it will be removed from our active servers and databases, but it may

remain in our archives when it is not practical or possible to delete it.

To the extent permitted by law, we may retain and use anonymous, de-identified, or aggregated information

for performance reporting, benchmarking, and analytic purposes and for product and service improvement.

9. SECURITY AND PROTECTION OF PERSONAL INFORMATION

We recognize the importance of safeguarding your personal information and we endeavor to maintain

reasonable and appropriate physical, technical, and organizational safeguards to protect your personal

information against accidental loss and unauthorized access, use, alteration, or disclosure, and to detect

fraudulent identity verification activity and mitigate risks concerning your personal information.

While our security measures seek to protect your information in our possession, no security system is

perfect, and no data transmission is 100% secure. As a result, while we strive to protect your information,

we cannot guarantee or warrant the security of any information transmitted to or from the Sites or otherwise

through our Services. Where you use a password for access to restricted parts of our Sites, you are

responsible for keeping your password confidential. Do not share your password with anyone. Any

transmission of personal information is at your own risk. We are not responsible for circumvention of any

privacy settings or security measures contained on the Sites and Services.

10. YOUR RIGHTS AND CHOICES REGARDING PERSONAL INFORMATION

Please use the “Contact Us” details provided at the end of this Policy to exercise your rights and choices

under this Policy. If you would like to manage, change, limit, or delete your personal information, or if you

no longer want to receive any email, postal mail, or telephone contact from us in the future, such requests

may be submitted via the Contact Us details at the end of this Privacy Policy. We honor such requests when

we are required to do so under applicable law.

Email Opt-Out. If you no longer wish to receive communications from us via email, you may opt-out by

clicking the “unsubscribe” link at the bottom of our emails or by contacting us via the “Contact Us” details

at the end of this Policy and providing your name and email address so that we may identify you in the optout

process. Once we receive your instruction, we will promptly take corrective action.

Text Messages (SMS) Opt-Out. We ask for your consent to receive text messages (including messages

related to the Services or transaction requested by you or our other products or Services that may be of

interest to you). Certain text messages may be sent by automated systems or technology. You may

unsubscribe from marketing text messages at any time by replying STOP or clicking the unsubscribe link

(where available) in the text messages.

Marketing Preferences. If you have provided your contact information and prefer that we do not use it for

marketing purposes, you may opt-out at any time by clicking the “unsubscribe” link at the bottom of

marketing emails, contacting us using the “Contact Us” details at the end of this Policy, or adjusting your

preferences in your account settings, if available.

Cookies: You may be able to set your browser to refuse all or some browser cookies or to alert you when

cookies are being sent. You may also adjust your cookie preferences by using the cookies consent banner,

if available.

Accuracy and Updating Your Information. Our goal is to keep your personal information accurate,

current, and complete. If any of the personal information you have provided to us changes, please update it

in your user/account profile, or let us know via the “Contact Us” details at the end of this Policy. We are

not responsible for any losses arising from any inaccurate, inauthentic, deficient, or incomplete personal

information that you provide to us.

Do Not Track. Some web browsers may transmit “Do Not Track” signals to the websites and other online

services with which the browser communicates. We do not currently recognize browser settings or signals

of tracking preferences, which may include “Do Not Track” instructions.

Complaints. If you believe your rights relating to your personal information have been violated, please

California Shine the Light. Under California Civil Code Section 1798.83, California residents who

provide personal information in obtaining products or services for personal, family, or household use may

be entitled to request and obtain from us once a calendar year information about the information we shared,

if any, with other businesses for direct marketing uses. Please be aware that not all information sharing is

covered by the “Shine the Light” requirements and only information on covered sharing, if any, will be

included in our response. As part of the California Online Privacy Protection Act, all users of our Sites may

make any changes to their information at any time by contacting us at info@USASF.net. Additionally,

California Civil Code Section 1798.83 permits California residents to request certain information regarding

our disclosure of the information you provide to third parties for their direct marketing purposes. To make

such a request, please contact us at the address included below.

11. INDIVIDUAL RIGHTS

To the extent you are a resident of certain U.S. states with comprehensive state privacy laws, you may be

eligible for one or more of the following consumer rights where authorized by applicable U.S. state privacy

laws. This section provides an overview of these rights which we honor where required by applicable law:

• Right to Access. Subject to certain conditions set forth in the applicable U.S. state privacy laws, you

have the right to know and see what personal information we have collected about you and receive a

copy of such information in a portable format, purposes for which we collect your personal information,

recipients of your personal information to whom we disclose or share, which in some states may include

categories of personal information collected, categories of sources of collection, business or

commercial purposes for data processing, and categories of third parties with whom we disclose that

information.

• Right to Correct. Subject to certain conditions and exceptions set forth in the applicable U.S. state

privacy laws, you have the right to request that we correct any inaccurate personal information that we

have collected about you.

• Right to Delete. Subject to certain conditions and exceptions set forth in the applicable U.S. state

privacy laws, you have the right to request that we delete the personal information we have collected

about you.

• Right to Opt-Out. Subject to certain conditions set forth in the applicable U.S. state privacy laws, you

have the right to opt out of targeted advertising, profiling, the sale or sharing of your personal

information, to the extent such instances occur (as defined under applicable state laws). We do not have

actual knowledge that we sell personal information of minors under 16 years of age.

• Right to Non-Discrimination. You have the right not to be discriminated against for exercising any of

your rights under any applicable U.S. state privacy laws.

• Right to Appeal. To the extent the applicable U.S. state privacy laws provide such rights, you may

appeal our denial to act on your consumer rights under the applicable state privacy laws within a

reasonable time. We will respond within designated period for responding to U.S. data subject requests

and may exercise the right to extend this response period (to the extent authorized by applicable state

privacy laws).

• Right to Limit Use and Disclosure of Sensitive Personal Information. If any U.S. state privacy laws

classify your personal information we collect as “sensitive personal information,” we use such data

reasonably necessary to provide and perform our Services as requested by you or as otherwise permitted

by law.

If you have questions or concerns regarding this Section or would like to exercise your consumer rights (to

the extent available under applicable U.S. state privacy laws), please use the “Contact Us” details at the

end of this Policy.

12. THIRD-PARTY SITES

This Policy only applies to the Sites and Services, and it does not apply to any third-party websites or

applications.

The Sites may contain links to, and media or other content from, third parties. These links are to external

resources and third parties that have their own privacy policies. Because of the dynamic media capabilities

of the Sites, it may not be clear to you which links are to external, third-party resources. If you click on an

embedded third-party link, you will be redirected away from the Sites to the external third-party website.

You can check the URL to confirm that you have left the Sites.

We cannot and do not (1) guarantee the adequacy of the privacy or security practices employed by or the

content and media provided by any third parties or their websites, (2) control third parties’ independent

collection or use or your information, or (3) endorse any third-party information, products, services or

websites that may be reached through embedded links on the Sites.

Any information provided by you or automatically collected from you by a third party will be governed by

that party’s privacy policy and terms of use. If you are unsure whether a website or application is controlled,

affiliated, or managed by us, you should review the privacy policy and practices applicable to each linked

website or application.

14. CHILDREN’S PRIVACY

The Children’s Online Privacy Protection Act (“COPPA”), as well as other data privacy regulations, restrict

the collection, use, or disclosure of personal information from and about children on the Internet. Our

Sites and Services are not directed to children under the age of 18, nor is information knowingly collected

from children under the age of 18. No one under the age of 18 may access, browse, or use the Sites or

provide any information to us. If you are under 18, please do not use or provide any information on the

Sites (including, for example, your name, telephone number, or email address). If we learn that we have

collected or received personal information from a child under the age of 18 without a parent’s or legal

guardian’s consent, we will take steps to stop collecting that information and delete it. If you believe we

might have any information from or about a child under the age of 18, please contact us via the “Contact

Us” details provided at the end of this Policy.

For more information about COPPA, please visit the Federal Trade Commission's website at:

https://www.ftc.gov/enforcement/rules/rulemaking-regulatory-reform-proceedings/childrens-onlineprivacy-

protection-rule.

Online Safety Tips for Parents

We are committed to promoting safe and responsible internet use and providing guidance to help parents

protect their children’s privacy and safety online. The internet offers numerous opportunities for learning

and connection, but it can also expose children to potential risks, including inappropriate content or

interactions with strangers. To help mitigate these risks, we encourage parents to consider the following

tips:

• Supervise Online Interactions: If your child uses features such as chat rooms, forums, or bulletin

boards, closely monitor their interactions. Explain the risks of communicating with strangers or

new acquaintances online and stress the importance of caution.

• Teach Privacy Awareness: Help your children understand the importance of safeguarding personal

information. Advise them not to share their name, address, phone number, school name, or email

address in public messages or with anyone they do not know and trust.

• Use Parental Control Tools: Leverage tools like Cyber Patrol and software designed to create a

child-friendly online environment. These can help block or filter out harmful or inappropriate

content, websites, or services.

• Monitor Online Activities: Regularly review your children's internet usage, including the

websites they visit, the messages they send or receive, and the individuals they interact with.

Position computers and devices in shared spaces for easier supervision.

• Set Clear Guidelines: Discuss acceptable online behavior with your children and establish

reasonable rules. Emphasize what information is appropriate to share and how to handle

encounters with inappropriate content or suspicious individuals.

• Encourage Critical Thinking: Remind your children that not all online content is accurate or

reliable, and individuals they meet online may misrepresent themselves.

• Report Concerns Promptly: If you become aware of suspicious or illegal activity, such as

harassment or threats, report it to the appropriate authorities, such as the FBI, the National Center

for Missing and Exploited Children, or local law enforcement.

Additionally, we recommend reviewing the privacy policies and terms of use of any third-party websites or

services your child may access, as we are not responsible for the practices or content of these platforms.

For questions or concerns about online safety or any features associated with our Services, please contact

us using the information provided in the "Contact Us" section below.

14. UPDATES AND CHANGES TO THIS POLICY

We may add to, change, update, or modify this Privacy Policy from time to time. Should this Privacy Policy

change, we will post all changes to this Privacy Policy on this page and any such changes, updates, or

modifications will be effective immediately upon posting. We may also, in our discretion, notify you of

changes to this Privacy Policy via email. The date on which this Privacy Policy was last modified is

identified at the beginning of this Privacy Policy.

You are expected to, and you acknowledge and agree that it is your responsibility to, carefully review

this Policy prior to using the Sites and from time to time, so that you are aware of any changes. Your

continued use of the Sites after the “Last Updated” date will constitute your acceptance of and agreement

to such changes and to our collection and sharing of your information according to the terms of the thencurrent

15. CONTACT US

For more information, or if you have any questions or concerns regarding this Privacy Policy, you may

communication is sensitive, you may wish to contact us by postal mail.

In Writing: U.S. All Star Federation

8275 Tournament Drive

Suite 325

Memphis, TN 38125

United States

By Email: info@usasf.net