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Raise the stakes!

Join USASF and USA Cheer for

The National Conference

July 10-12, 2025 | Las Vegas, NV

JW Marriott Las Vegas Resort & Spa

The National Conference

Get ready to experience the energy and innovation that comes when USASF and USA Cheer unites cheer, dance, and STUNT—across All Star, School, Studio and College—under one roof at THE National Conference 2025. This is the ultimate ALL-IN experience, where the spirit industry’s most renowned leaders bring their expertise, passion, and cutting-edge techniques to the forefront. You’ll gain exclusive access to the skills and teaching styles that will elevate your athletes as they evolve and excel in their sport. Enjoy a comprehensive blend of education and training, technique, skill development and demo classes, business strategies, scoring insights, rules education and top-tier vendors—all at one premier event. This isn’t just another event — it’s a powerful opportunity to push boundaries, unlock potential and ignite growth at every level.

Announcing our Keynote Speaker: Gerry Brooks!

Keynote

July 11, 2025

Gerry Brooks

Get ready to be inspired by Gerry Brooks, a seasoned educator and former cheer gym owner. With a unique understanding of the challenges and triumphs of running a cheer program, Gerry brings valuable insight to coaches and industry professionals. Gerry has built a strong following on social media, where his relatable content motivates and uplifts others. Don’t miss the chance to hear from someone who truly understands our industry and knows how to inspire greatness in everyone he meets!

Featuring

Keynote

July 11, 2025

Gerry Brooks

Get ready to be inspired by Gerry Brooks, a seasoned educator and former cheer gym owner. With a unique understanding of the challenges and triumphs of running a cheer program, Gerry brings valuable insight to coaches and industry professionals. Gerry has built a strong following on social media, where his content motivates and uplifts others. Don’t miss the chance to hear from someone who truly understands our industry and knows how to inspire greatness in everyone he meets!

C.L. Shepherd

SHEP is a leading authority on hope and transformation. His influence is global and his philosophy is simple: tough times do not

C.L. Shepherd

SHEP is a leading authority on hope and transformation. His influence is global and his philosophy is simple: tough times do not

C.L. Shepherd

SHEP is a leading authority on hope and transformation. His influence is global and his philosophy is simple: tough times do not

C.L. Shepherd

SHEP is a leading authority on hope and transformation. His influence is global and his philosophy is simple: tough times do not

C.L. Shepherd

SHEP is a leading authority on hope and transformation. His influence is global and his philosophy is simple: tough times do not

Introducing

The Academy

A NEW stand-alone event for athletes and junior coaches in conjunction with

THE NATIONAL CONFERENCE.

July 9-10

JW Marriott Resort | Las Vegas Resort & Spa

THE Academy is an innovative educational initiative specifically designed for athletes and junior coaches aged 13 to 17. With a focus on leadership, teamwork, and technical proficiency, The Academy fosters growth and confidence to empower young individuals to excel in their roles as athletes and junior coaches. Whether you're striving to enhance your athletic performance or make a lasting impact as a coach, The Academy is your path to success.

Exhibitors

Become an Exhibitor

or Sponsor

Open to all attendees! This is your one-stop shop to connect with top-tier cheer, dance, and STUNT suppliers. You'll gain exclusive access to highly-targeted vendors showcasing the products and services that meet every need of your program—from apparel and equipment to fundraising solutions, choreography and competition planning.

New this year: Want to elevate your brand's presence? Consider sponsoring an amenity at THE National Conference! Whether it’s a coffee break, charging station, ice cream station, or more, we offer a variety of sponsorship opportunities that fit any budget, giving you the chance to make a lasting impression.

Calling First-time, Dance-only Exhibit

USASF offers first-time, dance-related businesses an exclusive opportunity to participate in the USASF National Conference at a special introductory rate. Showcase your products and services to a dynamic community of professionals, educators and enthusiasts.

Step into Dance Alley! Exhibit alongside other dance-focused brands in a high-visibility space, promoted as the central hub for all things dance .

Master Day

Preconference: Thursday, July 11, 2025

Join us for Master Day featuring a variety of classes across cheer and dance. From clinics on tumbling, safety and STUNT to workshops with choreographers and judges, plus Master Dance Classes in jazz, hip hop and pom — there’s something for every coach eager to refine their skills and boost performance.

Cheer

Tumbling Clinic
USA Cheer Safety & Risk Management Course LEARN MORE
Building Clinic
All Star Cheer Session: Learn from cheer choreographers how to optimize routines to boost scores while gaining insights from judges to refine your coaching and elevate your club’s performance.
STUNT Session: Examine recruiting, practice structure, STUNT terms and what officials seek in a winning routine.
High School & Collegiate Cheer Session: Explore rules, partner stunt terms, fundamentals and tools to enhance your coaching.
USA Cheer College Combine: Collegiate Cheer and/or STUNT Coaches LEARN MORE

Dance

Dance Legality Official Training LEARN MORE
Dance Workshop: Learn from dance choreographers how to optimize routines to boost scores while gaining insights from judges to refine your coaching and elevate your club’s performance.
Master Class - Jazz
Master Class - Hip Hop
Master Class - Pom/Game Day

Certification Opportunities

USASF Dance Legality Official Training

Thursday, July 10, 2025, 8am-Noon

$75

USASF Cheer Legality Official Training

Friday, July 11, 2025, 9am-5pm

$75

USA Cheer Safety & Risk Management Course

Thursday, July 10, 2025, 12:30-1:30pm

$25

Separate registration required

Separate registration required

Location

JW Marriott Las Vegas Resort & Spa

221 N Rampart Blvd | Las Vegas, NV 89145

Discounted rates for conference attendees.

Las Vegas, the vibrant heart of the Nevada desert, is known worldwide for its energy, entertainment and endless possibilities. Las Vegas also boasts a rich cultural scene, stunning natural landscapes, and a welcoming atmosphere making it the perfect backdrop for our National Conference—where inspiration, connection and innovation come together.

All In Night Out

The Friday Night After-Party is the perfect way to keep the All In momentum going, as we come together to celebrate our amazing attendees and participants! This lively event promises an unforgettable night of fun, networking and connection. Don’t miss out on this opportunity to unwind, make new friends, and continue the energy from the day. Trust us, it’s always a blast! Keep your Friday night open – you won’t want to miss it!

Register now
and save!

Current pricing offered through June 1, 2025.

Ticket Options & Pricing

Adult attendees may choose from 1, 2 and 3-day learning opportunities:

1-Day: Thursday Only

2-Day: Friday & Saturday Only

3-Day: Thursday, Friday & Saturday

Thursday, July 10 is a Preconference learning opportunity.

Attendees may register to attend Thursday ONLY OR as an add-on to the 2-day conference for a 3-day learning experience.

Friday, July 11, and Saturday, July 12 are the conference dates.

Attendees may register to attend Friday and Saturday ONLY or add on Thursday to make it a 3-day learning experience.

TICKET PRICING

USASF MEMBERS and USA CHEER MEMBERS

Registrants with current membership in either organization at the time of the registration are eligible for the member rate.

NONMEMBER

Individuals who are not members of either organization at the time of registration will register at the nonmember rate. Nonmembers interested in joining either organization and registering at the member rate must submit a membership application. If the applicant is denied membership, the meeting participant will need to register at the nonmember rate or pay the difference in the registration fee.