Southwest Regional Convention
July 28-29, 2017
Dallas, TX


Hyatt Regency Dallas
300 Reunion Boulevard
Dallas, TX 75207

The deadline to book in the USASF Room Block has passed.  Our travel partner, Team Travel Source, has provided the following link to assist you in finding a room, at the best available rate, in the host hotel or one of the nearby hotels.  If you need further assistance, please email

Online Hotel Reservation


Online Registration Information


Friday & Saturday, July 28-29

Registration Fees:
$150 (SPRING SPECIAL) Register between May 9-May 30
$165 (EARLY) Register between May 31-June 28
$175 (ON-TIME) Register between June 29-July 14
$190 (LATE) Register between July 15-23
$200 (ON-SITE) Register in-person on Thursday (7-9 pm) or Friday (8-9 am)

Online registration will be closed between July 24-27
NOTE: No registrations will be accepted between July 24-27
Any registration after the late deadline has passed must be done IN PERSON at the Meeting Location

Regional Convention Registration Fee Includes:

  • All Classes/Session held on Friday & Saturday
  • Lunch on Friday & Saturday
  • Friday Night Exhibitor & Attendee Mixer
  • Meeting App
  • Attendee Gift
  • FREE In-person Positive Coaching Alliance Double-Goal Coach course and certification (required for coach credentialing)
  • Cheer Credentialing Session Fee (session fee of $25 is waived, testing fees still apply